Brand book
06 · Imagery and icons

Screenprint drawings, daylight food, quiet icons

Pantri’s pictures are flat line drawings of pantry things, printed slightly off-register like a screenprint. Photos appear only on recipes. Icons are Lucide, thin and round.

Illustration

The pantry kit

Pantry jar · SVG
Lemon · SVG
Pumpkin wedge · SVG
Shopping bag · SVG
Tomato · SVG
Line
2px Cocoa (#2A211B) outline at 124px artboard, round caps and joins. Scale the whole drawing; never thin the line below 1.5px.
Fill
Flat Clay, Saffron, Sage, Raised or Paper. Fills sit 3px down and right of the outline, like a slightly misregistered screenprint. No gradients, no texture, no shading.
Subjects
Things in a kitchen: jars, tins, a lemon, a pumpkin wedge, bags, a tomato, a chopping board. No faces, no mascots, no people, no retailer products or packaging.
Where
Empty states, the landing page, onboarding’s “all set” moment and email. Never inside a row or a list screen with data.
How many
One to three objects in a group, sitting on a shared baseline. Never a scattered sticker wall.
Empty states

Illustration earns its place here

Empty listExample
Nothing on the list yet

Plan this week’s dinners and we’ll write the list for what’s missing.

Plan this week

An empty state has three parts: one illustration, a Fraunces title that says what’s here (or isn’t), and one next step in the Action button.

Don’t replace an empty state with a bare spinner, and don’t joke about it.

Do

Nothing planned for Thursday.

Don’t

Uh oh, looks like you’ve got nothing! 😬

Photography

Daylight, top-down, real

Art direction. Daylight from one side, shot straight down, on linen or timber. Home portions, a little mess allowed.
Do

Recipe detail only, plus the 56px media slot in recipe rows.

Natural daylight, soft shadows, warm neutral surfaces.

Real home cooking in Australian kitchens.

Don’t

Dark, moody plates, black slate, heavy styling.

Photos in list, pantry or plan rows (other than the recipe slot).

Supermarket product shots, packaging or logos.

Stock photos of people laughing at salad.

Iconography

Lucide at 1.75px

Use Lucide outline icons at a 1.75px stroke with round caps and joins. 24px in navigation, 20px inline. Colour is Ink or Ink 2; Action only for the active tab.

house
calendar-days
book-open
package
list-checks
search
plus
x
check
chevron-right
chevron-down
settings
shopping-basket
receipt
store
clock
users
utensils
refrigerator
trash-2
pencil
sliders-horizontal
info
triangle-alert
cloud-check
bell
arrow-down
arrow-up

App tabs

New things are shown with a small Ink dot, never a red count like “9+”.

Do

Outline icons, 1.75px, one per control, always with a text label in navigation.

Don’t

Filled or duotone icons, emoji, or a mix of icon sets.

The sparkle ✦ icon (it reads as “AI”).

Retailer logos or crests as icons.